The Ultimate Partnership
ABS Global and ORIgen Inc. have a strategic alliance that has created a marketing system that consists of over 200 full service ABS representatives and the ORIgen direct marketing program - a partnership that increases bull exposure, boosts semen sales, and allows bull owners to utilize a network of channels while maintaining management of their own beef genetics. This is another example of how ORIgen is a “bull owner” driven service company that maximizes returns and control to bull owners rather than traditional binding exclusive leasing agreements.
