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About ORIgen -
History
In 2001, some of the industry’s most progressive seedstock producers came together to discuss the challenges, changes and the future of the beef genetic industry. Industry consolidation was a clear trend and a reality on all sectors of the beef industry causing a concern for the future independence and sustainability of the genetic production sector. Seedstock producers such as Debruycker Charolais, Edwards Angus Ranch, Express Ranches, Gardiner Angus Ranch, Leachman Cattle Company, Sitz Angus Ranch, Stevenson Basin Angus, Summitcrest Farms, Sydenstricker Angus Farm and Three Trees Ranch were only some of the few operations that came together to contribute ideas on how to ensure the future success of the independent seedstock producer. Over time the ORIgen Model spawned its core foundational values to create a company that assists in genetic value creation and capture, solely to benefit the industry and ultimately the “ORIgenal” genetic producer, to ensure their sustainable success and independence. Of the many seedstock producers involved, it was due to the leadership and dedication of the ORIgen founders who took the risk of carrying through the vision of opening doors and creating opportunities for all seedstock producers to present and implement their genetics to the world. ORIgen’s start-up has been full of challenging proportions. However its course for breeder success has yet to waver due to the determination of its founders’ belief that the ORIgen Model will achieve and sustain breeder/producer success into the future.
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ORIgen Vision
To build an integrated service company dedicated to providing
seedstock and commercial producers with opportunities
for the greatest possible return from genetic ingredients in a consolidating and increasingly
competitive beef industry.
ORIgen Purpose
To give the Production Sector, seedstock and commercial, Maximum Control and Maximum Return
on the Genetic Ingredients they choose to use in their independent operations.
ORIgen Mission
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Create a Genetic “Flow-through” Company to benefit Cattlemen
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Strive to be the Best Place to Market Genetics
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Deliver Professional, Unique, & Unmatched Services & Technology
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Bridge the Seedstock Sector to the Industry
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Create Value to Genetics in All Industry Sectors
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Ensure the Profitability of the Commercial Sector
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Secure “Pull-Through” demand for Genetics
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Create the Opportunity to Work with the World's Best Seedstock Producers
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ORIgen
The “Flow-Through” Concept
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The “Flow-Through” model is to create profit-share with the bull stud and Corporate
America to transfer more profit back to the bull owners and commercial cattlemen.
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Bull Owners are GUARANTEED 50% Return on Sales
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Commercial cattlemen get services at reduced cost
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Designed for breeders to work with breeders to create opportunities for Economies of Size
independent breeder could not attain independently.
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These breeder to breeder opportunities are offered through the seedstock sector to utilize
themselves and/or assist their bull customers
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ORIgen
Breeder to Breeder Genetic Services
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Custom Collection focused on BULL OWNER NET RETURN
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State-of-the-Art Facilities – Production Driven
GUARANTEED 50% RETURN - ALWAYS
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ORIgenVerified – USDA Process Verified Program
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Creating value for the Commercial Cattlemen
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Marketing for seedstock and commercial cattlemen
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National/International genetic marketing exposure in addition to offering feeder cattle
buying power.
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National Angus Carcass Challenge
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Rewarding top placing ORIgen genetics credit towards live bulls and/or semen from
the ORIgen Seedstock Partners.
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The ORIgen Model
Benefits to the Seedstock Sector
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Gives the seedstock breeder Maximum Control over their genetics
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The “Flow-Through” system gives Maximum Return
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Can offer bull customers unique services to create value to their cattle
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Ensures sustainable family independence in a consolidating industry by breeders working
with breeders
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Benefits to the Commercial Sector
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Gives the commercial breeder Maximum Control over their genetics and feeder cattle
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The “Flow-Through” system gives Maximum Return
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Can utilize unique services to create value and demand to their cattle from Economies of
Size.
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Ensures sustainable family independence in a consolidating industry by breeders working
with breeders
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ABS Strategic Partnership |
A strategic alliance was created between ABS Global and ORIgen Inc to develop the ultimate network of genetic marketing and distribution. With the assistance of over 600 ABS Sales Representatives coupled with ORIgen direct marketing, ORIgen Inc. can offer its seedstock customers the best marketing channels possible while maintaining maximum control of their own genetics. This creates a better alternative for breeders than to commit to the traditional binding exclusive leasing agreements.
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