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About
ORIgen -
History
In 2001, some of the industry’s most
progressive seedstock producers came together to discuss
the challenges, changes and the future of the beef
genetic industry. Industry consolidation was a clear
trend and a reality on all sectors of the beef industry
causing a concern for the future independence and
sustainability of the genetic production sector.
Seedstock producers such as Debruycker Charolais,
Edwards Angus Ranch, Express Ranches, Gardiner Angus
Ranch, Leachman Cattle Company, Sitz Angus Ranch,
Stevenson Basin Angus, Summitcrest Farms, Sydenstricker
Angus Farm and Three Trees Ranch were only some of the
few operations that came together to contribute ideas on
how to ensure the future success of the independent
seedstock producer. Over time the ORIgen Model spawned
its core foundational values to create a company that
assists in genetic value creation and capture, solely to
benefit the industry and ultimately the “ORIgenal”
genetic producer, to ensure their sustainable success
and independence. Of the many seedstock producers
involved, it was due to the leadership and dedication of
the ORIgen founders who took the risk of carrying
through the vision of opening doors and creating
opportunities for all seedstock producers to present and
implement their genetics to the world. ORIgen’s start-up
has been full of challenging proportions. However its
course for breeder success has yet to waver due to the
determination of its founders’ belief that the ORIgen
Model will achieve and sustain breeder/producer success
into the future.
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ORIgen Vision
To build an integrated service company
dedicated to providing
seedstock and commercial producers with
opportunities
for the greatest possible return from genetic
ingredients in a consolidating and increasingly
competitive beef industry.
ORIgen Purpose
To give the Production Sector, seedstock and
commercial, Maximum Control and Maximum Return
on the Genetic Ingredients they choose to use in
their independent operations.
ORIgen Mission
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Create a Genetic
“Flow-through”
Company to benefit Cattlemen |
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Strive to be the
Best Place to Market
Genetics |
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Deliver
Professional, Unique, &
Unmatched Services &
Technology |
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Bridge
the Seedstock Sector to the
Industry |
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Create
Value to Genetics in All
Industry Sectors |
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Ensure the
Profitability of the
Commercial Sector |
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Secure “Pull-Through”
demand for Genetics |
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Create the
Opportunity to Work
with the World's Best Seedstock
Producers |
ORIgen
The “Flow-Through” Concept
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The
“Flow-Through” model is to
create profit-share with the
bull stud and Corporate
America to transfer more profit
back to the bull owners
and commercial cattlemen.
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Bull Owners are
GUARANTEED 50% Return on
Sales |
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Commercial
cattlemen get services at
reduced cost |
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Designed for
breeders to work with breeders
to create opportunities for
Economies of Size
independent breeder could not
attain independently.
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These breeder to
breeder opportunities are
offered through the seedstock
sector to utilize
themselves and/or assist their
bull customers
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ORIgen
Breeder to Breeder Genetic Services
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Custom
Collection focused on BULL
OWNER NET RETURN
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State-of-the-Art
Facilities – Production
Driven
GUARANTEED 50% RETURN -
ALWAYS |
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ORIgenVerified – USDA
Process Verified Program
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Creating
value for the Commercial
Cattlemen |
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Marketing
for seedstock and commercial
cattlemen
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National/International
genetic marketing
exposure in addition to
offering feeder cattle
buying power. |
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National
Angus Carcass Challenge
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Rewarding top placing
ORIgen genetics credit
towards live bulls
and/or semen from
the ORIgen Seedstock
Partners. |
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The ORIgen
Model
Benefits to the Seedstock Sector
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Gives the
seedstock breeder Maximum
Control over their genetics |
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The
“Flow-Through” system gives
Maximum Return |
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Can offer
bull customers unique services
to create value to their cattle |
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Ensures
sustainable family independence
in a consolidating industry by
breeders working
with breeders |
Benefits to the
Commercial Sector
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Gives the
commercial breeder Maximum
Control over their genetics and
feeder cattle |
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The
“Flow-Through” system gives
Maximum Return |
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Can utilize
unique services to create value
and demand to their cattle from
Economies of
Size. |
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Ensures
sustainable family independence
in a consolidating industry by
breeders working
with breeders |
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ABS Strategic
Partnership |
A strategic
alliance was created between ABS Global and ORIgen Inc
to develop the ultimate network of genetic marketing and
distribution. With the assistance of over 600 ABS Sales
Representatives coupled with ORIgen direct marketing,
ORIgen Inc. can offer its seedstock customers the best
marketing channels possible while maintaining maximum
control of their own genetics. This creates a better
alternative for breeders than to commit to the
traditional binding exclusive leasing agreements.
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